Dubai master developer Emaar Properties is poised to unveil an extraordinary destination in the heart of Dubai, one that is set to become the city’s most iconic urban address and a defining chapter in its remarkable story of transformation.
With a total development value of AED200 billion ($54.4 billion), it will deliver a gross floor area exceeding 4.5 million sq m, encompassing a masterfully curated mix of landmark residential towers, signature villas and mansions, Grade-A commercial offices, world-class retail destinations, luxury hospitality, and civic and cultural amenities.
Designed to accommodate a projected population of nearly 150,000 residents, this development transcends the conventional boundaries of real estate, said Emaar in a statement.
It is, in every sense, a city within a city, meticulously conceived to be entirely self-sustaining, supremely liveable, and unmistakably Emaar in its vision, its ambition and its soul, it added.
The Dubai developer said the landmark residential towers within the mega destination will frame one of the most spectacular urban skylines in the world, with views carefully oriented toward Burj Khalifa, Burj Al Arab and Palm Jumeirah.
At the pinnacle of the masterplan will lie an exclusive gated villa enclave, a collection of expansive five and six-bedroom residences and statement mansions offering private gardens, cascading water features and resort-calibre amenities that surpass anything previously delivered in Dubai, said the developer.
At the heart of the development, a defining high street spine and grand boulevard will serve as the vibrant pulse of this future-facing district, alive with curated boutiques, world-class dining, animated cafes and rich cultural experiences, all woven together within one of the most walkable and human-centred urban environments ever conceived in the region, it added.
According to Emaar, the masterplan will be thoughtfully structured across five distinct character zones – a dynamic Business Hub, a vibrant Urban District, a Young Families Cluster, Family Living Zone and Villa Enclave – each with its own identity, atmosphere and sense of place.
Unveiling the project, Emaar Properties Founder Mohamed Alabbar said: “We have always believed that the greatest cities are not built, they are dreamed.”
“What we are about to reveal is our most extraordinary dream yet: a place where the finest architecture, the most immersive landscapes and the most advanced thinking about how people live come together in one magnificent vision,” he added.
Anchored by proposed metro connectivity and structured around the principles of the 20-minute city, this development will seamlessly integrate the most advanced smart mobility infrastructure, intelligent building systems and comprehensive digital connectivity.
Soft mobility networks, EV-friendly pathways, app-integrated community management and data-driven public services will render the rhythms of daily life entirely effortless, said the developer.
Schools, healthcare facilities, mosques, cultural venues and retail destinations will all be accessible within walking distance.
Breathtaking open spaces will unfold across a sweeping landscape of parks, swimmable community lagoons, tranquil lakes, linear gardens and meandering water streams that weave gracefully through neighbourhoods via shaded promenades and dedicated cycling paths, it stated.
At the centre of it all, a magnificent district park will serve as both a social heart and a natural sanctuary, featuring sports courts, event lawns, splash parks, beach areas and outdoor wellness, it added.