ITALIAN fashion house Missoni has announced that it has joined hands with UAE-based Emirates Developments for the launch of Waterfront by Missoni, the Italian fashion house’s first branded residential address in Abu Dhabi.

Rising on the waterfront at Al Reem Island, the 250-home tower brings the maison’s design language to the capital and opens a new chapter for branded residences in the city.

At Waterfront by Missoni, that identity is carried through the common areas and the interiors of each of the 250 homes, all styled under Missoni’s creative direction, working with the Emirates Developments team.

The fashion house’s iconic zigzag pattern runs through the scheme at several scales. It appears in the multicolour paving at the heart of the podium, reads across the cladding and returns in the tower’s mid-section, legible from the promenade and from the air. 

The oval tower is wrapped in continuous horizontal fins that lend a tactile quality to the facade, with planted balconies breaking the banding across the full height.

Waterfront by Missoni sits within Shams Abu Dhabi on Al Reem Island, an established freehold community around ten minutes from the city centre. 

The building holds water on two sides, canal to one and sea to the other, with direct beach access at its base and views spanning sea, canal, city and community. Residents are within easy reach of Reem Mall, Shams Boutik, Repton School Abu Dhabi, Reem Hospital and Burjeel Hospital.