Parkin Company, the largest provider of paid public parking facilities and services in Dubai, has entered into a five-year agreement with Al Ghurair Centre to manage and enhance parking operations at one of the city’s most established retail destinations.
According to Parkin, the partnership aims to enhance the overall visitor experience by reducing entry and exit friction, improving traffic flow, and delivering a fully digital parking experience.
By leveraging Parkin’s advanced digital parking ecosystem and operational capabilities, the initiative will deliver a more efficient and intuitive parking journey for shoppers, Al Ghurair Centre residents, cinema-goers, and visitors, it stated.
The new parking system will utilise AI-enabled Automatic Number Plate Recognition (ANPR) technology to provide a fully ticketless experience, eliminating the need for physical tickets and enabling faster, more convenient access to the parking facilities.
A new camera featuring an integrated screen will be introduced for the first time at Al Ghurair Centre, providing visitors with real-time guidance and support.
The five-year agreement was signed in presence of Parkin CEO Eng. Mohamed Abdulla Al Ali and Al Ghurair Property Management CEO Paul Fanning.
The deal also includes monthly parking subscription options and dedicated parking management solutions for Al Ghurair Centre Residence and Rawabeh commercial tenants.
The parking access will be restricted to vehicles registered under valid tenancy contracts and designated parking spaces, ensuring a secure and well-managed environment for residents.
Under the new system, visitors will receive three hours of complimentary parking. Thereafter, standard parking tariffs will apply from Monday to Saturday, while parking will remain free on Sundays and public holidays. Customers will be able to settle parking fees before exiting or within five days through Parkin’s integrated digital channels.
To further enhance the customer experience, shoppers who spend AED200 ($54.4) or more at Al Ghurair Centre will receive two additional hours of complimentary parking, in addition to the standard three-hour complimentary period, subject to validation at the Customer Service Desk.
Customers who purchase tickets from Star Cinemas will also receive two additional hours of complimentary parking, supporting longer and more enjoyable visits to the destination, it added.
Eng. Abdelrahman Alshuweihi, Director of Operations, Parkin Company, said: “This partnership with Al Ghurair Centre reflects our commitment to bringing smarter and more customer-centric mobility solutions to some of Dubai’s most important destinations.”
“Dubai’s retail environments require parking systems that are intuitive, efficient, and capable of supporting high visitor volumes while maintaining a seamless customer experience. By deploying our advanced ANPR technology and integrated digital platform, we will enable a frictionless parking journey that reduces congestion and improves accessibility for all,” he stated.
Ramy El Shaarawy, VP of Al Ghurair Hospitality & Al Ghurair Centre, said: “At Al Ghurair, our vision has always been to elevate every touchpoint of the visitor experience. Partnering with Parkin allows us to do exactly that by removing one of the oldest friction points in retail the parking barrier.”
“By introducing this seamless, ticketless system, we aren't just adopting smart technology; we are giving our guests back their most valuable asset: time. We want your experience at Al Ghurair Centre to be effortless from the exact moment you arrive,” he added.-TradeArabia News Service